To understand the
Marafiq of today, one has to go back to
where it all started. The company and its employees
are proud of its heritage. Marafiq's
foundations were laid in the 1970s when the government
established the Royal Commission to develop the
two industrial cities of Jubail and Yanbu. The
objective was to diversify the national economy
and reduce the Kingdom's reliance on its oil revenue by providing
the requisite infrastructure and facilities for
the establishment of primary, secondary and support
industries.
Today the two industrial cities are symbols of
the Kingdom’s unprecedented growth in the industrial
sector. It is also a reflection of the confidence
of foreign investors in the industrial capabilities
of the country. Several successful joint ventures
between Saudi and international companies such
as Chevron, Mitsubishi, Shell and Mobil are located
in the two industrial cities. A recent international
survey named Jubail as the city with the best economic
potential in the Middle East.
It was His Highness Prince Abdullah
Bin Faisal Bin Turki, President of the two industrial
cities at the time and former Governor of the Saudi Arabian General Investment Authority,
who first came up with the idea to privatise the
utility services in the two cities. Driven by
the national economic development programme, his
idea eventually led to the formation of Marafiq
as a private enterprise.
The vision of privatisation was embraced and supported
by His Highness Prince Saud Bin Abdullah Bin Thunnayan
Al-Saud, Chairman of
Marafiq and President of the Royal
Commission. He started to look at ways and means
to implement a privatisation plan, while ensuring
continuation of utility services to current and
future customers at competitive prices. His vision
of the way forward was to benefit from international
experience, based on international best practice,
starting off where others have left. Under his guidance it
was decided to call in the help and advice of
a number of highly reputable international consultants
to help tackle the company’s establishment
in an orderly, proper and structured manner.
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The groundwork for the establishment
of a private utility company progressed through
several challenging pioneer stages, calling for
sound team work between the international consultants
and Saudi officials, and essentially setting up
a new company from scratch. Due to the diversity
and complexity of the task at hand, no consultant
could implement the process single-handedly. It
had to be carried out by more than one to ensure
collective expertise in the legal, technical,
financial, regulatory, management, commercial,
information technology and human resources fields.
A consortium of consultants was appointed
to work side by side with the Marafiq management to develop the new company.
The consortium's task was to set up the structure
and organisation of the new company, do a technical
assessment of the facilities, asses the assets
and their value, attract the required human resources,
transfer employees from government structures
to Marafiq,
and transfer existing contracts. Numerous successful
international utility companies were studied.
The best international practices were adopted
and tailored to the Kingdom's unique circumstances
and needs. The multinational consortium and the
Saudi team laid the right foundation for a world-class
commercial utility. This ensured continuation
of services and also served as a catalyst for
privatisation in Saudi Arabia. This solid start
has generated confidence in Marafiq and is an
assurance to the investor and banking communities.
The daunting task of forming a new company was
completed within two years. On the first of January
2003, Marafiq
gave its first steps as a fully operational and
private integrated power and water utility company.
The company regards itself as privileged to have
credible owners who are amongst the most highly
respected institutions in the Kingdom. Its four
major shareholders, each owning 24.81 percent of
Marafiq, are the Royal
Commission for Jubail and Yanbu, Saudi Aramco,
Saudi Basic Industries Corporation, and the Public
Investment Fund. Seven other private companies
together hold 0.76 percent.
The Board of Directors is constituted of the
Chairman and eight members. The four major shareholders
– the Royal Commission, Aramco, Sabic and
the Public Investment Fund – have two representatives
each on the Board. The seven additional shareholders
are represented collectively by the ninth member.
Marafiq's core
business is the operation, maintenance, management,
expansion and construction of power and water
systems to provide essential utility services
to industrial, commercial and residential customers
in the industrial cities of Jubail and Yanbu.
The utility services comprise four major types
of operation:
· Seawater cooling systems for the heavy
industries in Jubail and Yanbu
· Desalinated and treated water systems
and potable water production
· Sanitary and industrial wastewater treatment
and disposal
· Electric power generation, transmission
and distribution
Marafiq's utility
plants in Jubail comprise 12 kilometres of canals
delivering filtered seawater to the industries
for their cooling operations, two desalination
plants producing potable water for household use, and a sanitary
and industrial wastewater treatment plant.
In
Yanbu, the seawater cooling, desalination, wastewater
treatment and power generation, transmission and distribution
plant constitutes an integrated power and water
utility system which is regarded as one of the largest utility complaxes of its kind in the world.
Marafiq has
a customer-focused vision. The company is committed
to performance and operational excellence to exceed
its customers' needs and expectations. Their satisfaction
is Marafiq's success, and their continued success is
Marafiq's satisfaction. Supported by its
employees and all its systems, the entire company
is structured around one common goal – to make
sure that it satisfies its customers' needs, support
them, add value for them, and help them to succeed.
At the outset Marafiq's first
main objective has been to anchor the company,
enhance its operations, and add value for our
stakeholders. It is now ready to grow and develop,
to expand beyond water and power and cement its
position as a major player in the utility market.
Continuing its focus on adding value for its
stakeholders, the company is preparing itself
to be highly competitive and to venture into new,
related businesses. It is developing its people's
leadership and technical skills, and combining
the development of its processes, performance,
resources and knowledge through assessment and
alignment. Performance enhancement and assessment
systems are being put in place to ensure full
utilization of resources and reduce redundancies,
and it is focusing on asset management and process
management of its core functions.
The executive management
team is fully aware of Marafiq’s daunting task once the new industrial developments of Jubail II and Yanbu II come
on stream. They realise what pivotal role
the company will play as this new venture opens up vast new
avenues to Marafiq.
The two cities are set to grow at a rapid pace.
As the nearest and most viable provider of utility
services, Marafiq plans to provide integrated services common to
all customers in a plug-and-play concept designed
to reduce their capital cost. In addition to power
and water, Marafiq intends to provide other essentials such as steam,
air and gas as a central utility service. The
company may even offer other central services
such as financial, human resources, materials
and communication services to help customers
reduce their overheads.
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To meet the projected increase in demand for
power and water in the two new industrial cities,
Marafiq is developing two independent water
and power plants (IWPPs) in Jubail and Yanbu.
The status of the IWPP in Jubail is to be upgraded
from a local initiative tailored to meet the specific
demand for power and water in Jubail Industrial
City to one of national importance. The project’s
upgrading will result in a significant increase
in desalinated water output from the originally
planned 300,000 to 700,000 cubic meters per day.
Power output will be increased from 2,400 to 2,500
megawatts. The additional 500,000 cubic meters
of water will be made available to residents in
Dammam, Al-Khobar and other parts of the Eastern
Province, hence taking Marafiq’s
operation beyond Jubail and Yanbu.
The project is has reached the bidding stage and
soon it will move frfom the drawing board to implementation
stage.
Marafiq also
intends to increase its power generation and water
production capacities in Yanbu. A pre-feasibility
study has been carried out on the technical, financial,
environmental and economic aspects of the project.
These include the demand-supply forecast within
Yanbu Industrial City, the availability of fuel,
and specific site conditions. The preliminary
results show that building approximately 1500
megawatts of new power generation is likely to
be feasible by late 2009 or early 2010 to meet
the growing power requirement in Yanbu. The shortfall
of potable and process water in Yanbu during the
same period is likely to be 34,000 cubic meters
per day. To optimize the water production capability
of the IWPP, surplus water will be made available
to users outside the industrial city.
The pre-feasibility study will be followed by
a more extensive study and preparation of functional
specifications. Marafiq
intends to seek expressions of interest from international
and Saudi Arabian investors and developers early
in 2006. A Request for Proposal for the development
of the project on a BOT (Build Operate Transfer)
basis is expected to be issued this year.
As the first company in the Gulf to employ one
of the world's leading enterprise resource planning
systems, mySAP.com, as well as mySAP Customer
Care System, Marafiq's
management and its customer service department
are well equipped to monitor all aspects of the
business and to increase response levels to customer
needs.
The high ambition and its dynamic mission never
led the company to ignore its professional and
national commitment. Quality and environment protection
have always been high on its agenda. This commitment
eventually bore the fruit in form of the coveted
ISO 9001:2000 and ISO 14001:1996 certificates
in recognition of its compliance with the stringent
quality and environmental management standards
of the International Organization for Standardization
(ISO). Two teams of external auditors from the
Geneva-based certification company, Société
Générale de Surveillance (SGS),
declared Marafiq
as ISO 14001 and ISO 9001 certified after an exhaustive
audit of the company's environmental and quality
practices, procedures and standards. The auditors'
decision to award the certificates to Marafiq
was unanimous.
Such laurels and achievements are reflective of
a consistent drive to meet challenges and achieve
excellence. One of the biggest challenges for
Marafiq has
been to mould itself into a perfect and genuine
private company. The logical culmination of this
challenge would be putting its majority share
on the stock market. The company has already started
its move for IPOs in a planned manner and once
the IPOs hit the stock market, the company will
have a mission well accomplished.
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