The Corporate Strategy Function is responsible for the business and strategic
planning activities of Marafiq which have a direct impact on the provision of efficient and reliable utility
services to the customers of both the industrial cities of Jubail and Yanbu while ensuring long term financial
viability of Marafiq.
There are six departments in this function:
Facilities Planning
Demand Forecasting
Business Planning
Tariff & Regulatory Affairs
Corporate Performance & Risk Management
Business
Development
Facilities Planning Department (FPD)
The Facilities Planning Department is envisaged to plan for facilities to support sustained supply of utilities to customers in time with reliability, quality and with optimum cost. This is being achieved by a group of professionals in Power and Water systems supported by Cost Engineer, Financial Analyst and CAPEX coordinator.
The primary functions of Facilities Planning Department (FPD) are:
Asset utilization analysis
Feasibility studies for capacity planning and optimization
Utility approvals for expansions & new Customers
Evaluation of Capital Expenditure Plans
Infrastructural Development
Demand Forecasting Department (DFD)
This Department has been assigned the following responsibilities:
Develop conceptual framework for forecasting utilities demand for all the 13 service lines
of Marafiq that meets the functional requirement of all Departments / Stakeholders.
Develop a computer based integrated Demand Forecasting Model using state-of-the-art systems / processes.
Every year conduct 10 years Rolling Demand Forecast, do sanity checks and validation using other forecasting methods and techniques.
Business Planning Department (BPD)
To enjoy lasting success, Marafiq strongly believes and carries out integrated business planning across all functional areas as a dynamic management instrument. To achieve its corporate Vision and Mission, a comprehensive Strategic Enterprise Management Business Planning software using SAP environment has been developed for implementation. Balanced Scorecard System is being used by the company for planning and monitoring of the business plan targets.
Business Planning department provides the professional guidance, support and assistance in the preparation of Business Plans of the company and monitoring performance for reporting to the stakeholders aiming to peruse business continuity, sustainability & growth; development of native human resources for Saudization; continuing improvement of performance excellence while ensuring full protection of the environment and community; sustained delivery of all utilities services to our valued customers reliably and efficiently; while meeting fully the expectations of all the stakeholders.
Tariff & Regulatory Affairs Department (T&RAD)
The Department is assigned with the strategic task of regularly analyzing the cost of service of the provision of utility services and interfacing with the Regulatory Body. Its main functions include:
Assessment of actual, planned & budgeted revenue requirements of all the service lines of the company.
Revenue planning for the operating and business plan.
Determination of transfer prices for utility consumption of internal sales.
Maintaining a data-bank for the management and regulatory purposes.
Corporate Performance & Risk Management Department (CPRMD)
The Department is assigned with the following responsibilities:
Conceptualize, develop and manage the corporate performance measurement system.
Develop, or help other Departments develop, the required policies, procedures and systems required for
regular setting of performance targets, their measurement and initiating corrective action, if required.
Develop a business risk identification, evaluation and management/ mitigation system.
Develop, or help other Departments develop, the required policies, procedures and systems required for implementation of the defined risk management / mitigation measures, its monitoring and compliance.
Business Development Department (BDD)
This Department is responsible for the following:
Identify and evaluate new business initiatives and opportunities.
Identify continued revenue growth opportunities through diversification.
Continued enhancement of value addition to businesses and the community by the offer of new and innovative products and services to the customers
